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ARE YOU A COLLECTOR OF LUXURY GOODS?

L U X U R Y

AWN, (03/03/21) – What do you know about Imelda Remedios Visitación Romuáldez-Marcos? To this former Philippine First Lady, a pair of shoes is the greatest temptation, leading her to collect up to 1.060 pairs (based on the final tally reported by Time). With all that footwear she owned, Imelda could wear different shoes every day for nearly three years! Seven hundred twenty pairs of shoes are now at the Marikina Shoe Museum in Metro Manila. These include designer brands like Charles Jourdan, Christian Dior, Gucci, and Oleg Cassini, costing up to $100 each or more.

Similarly, the sultan of Brunei, Sultan Haji Hassanal Bolkiah, is known for his lavish life. Forbes magazine once ranked him as one of the world’s richest royals with a fortune of up to 20 billion dollars. Yet, that he has a soft spot for luxurious cars might be the most fascinated thing about the sultan. His collection could be the largest private car collection around the globe, consisting of approximately 7.000 cars. This includes more than 500 Mercedes, 450 Ferraris, 380 Bentleys, more than 100 Koenigsegg, 21 Lamborghinis, 11 Aston Martins, 179 Jaguars and 209 BMWs. There are 600 Rolls Royces, as well, including a 24-carat gold-plated Silver Spur Limo used for royal weddings. The life an underprivileged absolutely can’t relate to!

We are not done yet! Jamie Chua is on the list. Among other Hermes’ handbags collectors, Jamie Chua has the most! When it comes to that French luxury bags brand, this Singaporean socialite and skincare entrepreneur is known as the most loyal one. Owning more than 200 Birkin and Kelly handbags worth millions of dollar, the number of her Hermes’ handbags collection has far outweighed Kylie Jenner’s and Jeffree Star’s. Wow! I can’t even afford a Hermes’ bag charm! What about you?

What motivates consumers to purchase products of the extremely expensive price is varied.              A study in social psychology on pride, conducted by Karl Aquino and Jessica Tracy, shows that there are two types of pride in consumption: authentic pride and hubristic pride. Authentic pride is associated with the feeling of accomplishment, neither snobbery nor arrogance. This is what customers of luxury purchases often feels about. On the contrary, many usually judge luxury brand consumers as having hubristic pride. Well, we really can’t judge a book by its cover as a certain feeling might be attached to some luxurious items, leading people to have them even by spending an irrational amount of money. We never know!(awn/ftr)

 

References:

https://www.psychologytoday.com/us/blog/ill-have-what-shes-having/201405/why-do-we-buy-luxury-brands-and-how-do-they-make-us-feel

https://www.news.com.au/world/asia/hated-sultan-of-brunei-lives-lavish-life-of-35k-haircuts-and-9b-car-collection-and-once-paid-for-michael-jackson-concerts/news-story/

https://www.vice.com/en/article/59n8ab/what-ever-happened-imelda-marcos-3000-pairs-shoes-philippines

https://www.dailymail.co.uk/femail/article-4771038/Woman-boasts-world-s-biggest-Hermes-bag-collection.html

 

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